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Effects of URLs in traditional media advertising in China

JOURNAL ARTICLE published December 2005 in International Marketing Review

Authors: Lynda M. Maddox | Wen Gong

Editors: Nitish Singh

Leadership and cooperation in marketing channels: A comparative empirical analysis of the USA, Finland and Poland

JOURNAL ARTICLE published December 2001 in International Marketing Review

Authors: Rajiv Mehta | Trina Larsen | Bert Rosenbloom | Jolanta Mazur | Pia Polsa

Behavioural Segmentation in the Australian Wine Market Using Conjoint Choice Analysis

JOURNAL ARTICLE published 1 April 1991 in International Marketing Review

Authors: Lester W. Johnson | Liane Ringham | Kevin Jurd

Exporting as an Innovative Behaviour: An Empirical Investigation

JOURNAL ARTICLE published 1 March 1993 in International Marketing Review

Authors: Saeed Samiee | Peter G.P. Walters | Frank L. DuBois

State versus private MNCs from China: initial conceptualizations

JOURNAL ARTICLE published June 2010 in International Marketing Review

Authors: Xiaohua Lin

Social marketing in the global context

JOURNAL ARTICLE published 29 May 2009 in International Marketing Review

Authors: Paul Chao

Guest editorial

JOURNAL ARTICLE published 14 September 2015 in International Marketing Review

Authors: Pervez N. Ghauri | Byung Il Park | Chang Hoon Oh

From West to East: British sojourners’ acculturation in China

JOURNAL ARTICLE published 22 July 2021 in International Marketing Review

Authors: Qionglei Yu | Dorothy A. Yen | Benedetta Cappellini | Cheng Lu Wang

How do business-level strategies affect multiple market servicing modes in the foreign country?

JOURNAL ARTICLE published 2 September 2014 in International Marketing Review

Authors: Nicolas Li | Pavlos Dimitratos

The Internet and international marketing

JOURNAL ARTICLE published 1 October 1997 in International Marketing Review

Authors: Jim Hamill

Relational exchange in US‐Japanese marketing strategic alliances

JOURNAL ARTICLE published 1 November 2006 in International Marketing Review

Authors: Kevin E. Voss | Jean L. Johnson | John B. Cullen | Tomoaki Sakano | Hideyuki Takenouchi

EXPORT ACTIVITIES AND PROSPECTS OF HAWAIIAN FIRMS

JOURNAL ARTICLE published 1 April 1988 in International Marketing Review

Authors: Ralph C. Hook | Michael R. Czinkota

Editorial

JOURNAL ARTICLE published 28 October 2013 in International Marketing Review

Authors: Jeryl Whitelock

Cross‐national market segmentation in the fashion industry

JOURNAL ARTICLE published 18 September 2007 in International Marketing Review

Authors: Eunju Ko | Eunyoung Kim | Charles R. Taylor | Kyung Hoon Kim | Ie Jeong Kang

Editors: Shintaro Okazaki

Analyzing the cultural content of web sites

JOURNAL ARTICLE published April 2005 in International Marketing Review

Authors: Nitish Singh | Hongxin Zhao | Xiaorui Hu

International social entrepreneurship and social value creation in cause-related marketing through personal relationships and accountability

JOURNAL ARTICLE published 3 December 2020 in International Marketing Review

Authors: Teck-Yong Eng | Sena Ozdemir | Suraksha Gupta | Rama Prasad Kanungo

Special issue on international marketing, strategic orientations and business success

JOURNAL ARTICLE published 14 September 2010 in International Marketing Review

2012 Awards for Excellence

JOURNAL ARTICLE published 15 February 2013 in International Marketing Review

Special issue on international perspectives on nation branding: current trends and future directions

JOURNAL ARTICLE published 31 October 2008 in International Marketing Review

List of reviewers

JOURNAL ARTICLE published 25 April 2008 in International Marketing Review