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Effects of URLs in traditional media advertising in China JOURNAL ARTICLE published December 2005 in International Marketing Review |
Leadership and cooperation in marketing channels: A comparative empirical analysis of the USA, Finland and Poland JOURNAL ARTICLE published December 2001 in International Marketing Review |
Behavioural Segmentation in the Australian Wine Market Using Conjoint Choice Analysis JOURNAL ARTICLE published 1 April 1991 in International Marketing Review |
Exporting as an Innovative Behaviour: An Empirical Investigation JOURNAL ARTICLE published 1 March 1993 in International Marketing Review |
State versus private MNCs from China: initial conceptualizations JOURNAL ARTICLE published June 2010 in International Marketing Review |
Social marketing in the global context JOURNAL ARTICLE published 29 May 2009 in International Marketing Review |
Guest editorial JOURNAL ARTICLE published 14 September 2015 in International Marketing Review |
From West to East: British sojourners’ acculturation in China JOURNAL ARTICLE published 22 July 2021 in International Marketing Review |
How do business-level strategies affect multiple market servicing modes in the foreign country? JOURNAL ARTICLE published 2 September 2014 in International Marketing Review |
The Internet and international marketing JOURNAL ARTICLE published 1 October 1997 in International Marketing Review |
Relational exchange in US‐Japanese marketing strategic alliances JOURNAL ARTICLE published 1 November 2006 in International Marketing Review |
EXPORT ACTIVITIES AND PROSPECTS OF HAWAIIAN FIRMS JOURNAL ARTICLE published 1 April 1988 in International Marketing Review |
Editorial JOURNAL ARTICLE published 28 October 2013 in International Marketing Review |
Cross‐national market segmentation in the fashion industry JOURNAL ARTICLE published 18 September 2007 in International Marketing Review |
Analyzing the cultural content of web sites JOURNAL ARTICLE published April 2005 in International Marketing Review |
International social entrepreneurship and social value creation in cause-related marketing through personal relationships and accountability JOURNAL ARTICLE published 3 December 2020 in International Marketing Review |
Special issue on international marketing, strategic orientations and business success JOURNAL ARTICLE published 14 September 2010 in International Marketing Review |
2012 Awards for Excellence JOURNAL ARTICLE published 15 February 2013 in International Marketing Review |
Special issue on international perspectives on nation branding: current trends and future directions JOURNAL ARTICLE published 31 October 2008 in International Marketing Review |
List of reviewers JOURNAL ARTICLE published 25 April 2008 in International Marketing Review |